PLS-SEM’s most wanted guidance

🤖 Plain-English Summary

Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much attention from both methodological and applied researchers in various disciplines – also in hospitality management research. Originality/value There has as yet been no systematic analysis of this kind in the field of PLS-SEM; the authors, therefore, present the first research results.

🔑 Key Findings

• As PLS-SEM is relatively new compared to other multivariate analysis techniques, there are still numerous open questions and uncertainties in its application.
• This study aims to address this important issue by offering guidance regarding its use in contexts with which researchers struggle.
• Design/methodology/approach The authors examine the most prominent questions and answers posed in a well-known PLS-SEM discussion forum.

🔗 Related Resources