E-Commerce Promotional Products Selection Using SWARA and TOPSIS

🤖 Plain-English Summary

This research aims to select products that will be used for promotion on e-commerce platforms. Finally, the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method is used to rank the best products to promote.

🔑 Key Findings

• The increasing use of e-commerce has led to a high level of competition in the e-commerce field.
• The company strives to maintain the quality of its services to increase customer satisfaction, one of which is by providing regular promotions.
• The process of selecting promotional products is a routine activity carried out every week.

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