Artificial intelligence (AI) applications for marketing: A literature-based study

🤖 Plain-English Summary

Artificial Intelligence (AI) has vast potential in marketing. The specific applications of AI in various marketing segments and their transformations for marketing sectors are examined.

🔑 Key Findings

• It aids in proliferating information and data sources, improving software's data management capabilities, and designing intricate and advanced algorithms.
• AI is changing the way brands and users interact with one another.
• The application of this technology is highly dependent on the nature of the website and the type of business.

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