E-Commerce Promotional Products Selection Using SWARA and TOPSIS

This research aims to select products that will be used for promotion on e-commerce platforms. Finally, the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method is used to rank the best products to promote.

⚡ This is an original paraphrased summary — not copied from the abstract. Full paper available at the source link below.

• 1 The increasing use of e-commerce has led to a high level of competition in the e-commerce field.
• 2 The company strives to maintain the quality of its services to increase customer satisfaction, one of which is by providing regular promotions.
• 3 The process of selecting promotional products is a routine activity carried out every week.

This research advances how AI systems learn, reason, and solve problems — with direct implications for automation and scientific discovery.

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