Artificial intelligence (AI) applications for marketing: A literature-based study

Artificial Intelligence (AI) has vast potential in marketing. The specific applications of AI in various marketing segments and their transformations for marketing sectors are examined.

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• 1 It aids in proliferating information and data sources, improving software's data management capabilities, and designing intricate and advanced algorithms.
• 2 AI is changing the way brands and users interact with one another.
• 3 The application of this technology is highly dependent on the nature of the website and the type of business.

This research advances how AI systems learn, reason, and solve problems — with direct implications for automation and scientific discovery.

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